Brand Authentication Database
Global standards for verifying the packaging integrity and formulation consistency of authentic Korean skincare.
Quick Jump Brand Index:
Abib Technical Markers
| Feature | Authentic Specification | Counterfeit Variance |
|---|---|---|
| Minimalist Print | Typography is raised slightly (embossed) on specific bottle areas. | Flat, low-quality silk-screen printing. |
Aestura Technical Markers
| Ceramide Capsules | Visible white Derma-on capsules in the cream that melt instantly into skin. | Purely smooth cream with no visible encapsulate particles. |
Anua Technical Markers
| Batch Code | Physically debossed (indented) into the tube crimp. | Surface-printed ink or missing code. |
Axis-Y Technical Markers
| Verification Seal | Features a specific HiddenTag holographic sticker for mobile app verification. | Sticker is missing or is a static, non-holographic print. |
Banila Co Technical Markers
| Security Sticker | Authentic stickers change color when tilted or near a magnet. | Static sticker with no color-shifting properties. |
Beauty of Joseon Technical Markers
| Validation | HiddenTag QR sticker on outer box (scannable). | Missing sticker or non-scannable QR image. |
Biodance Technical Markers
| Packaging | Square pouch with no "ppm" markings on the right-side panel. | Long rectangular pouch; often incorrectly includes "ppm" markings. |
COSRX Technical Markers
| Scent | 100% Fragrance-free (Clean chemical smell). | Perfume, floral, or heavy alcohol scents. |
Dear Klairs Technical Markers
| UV Protection | All-Day Airy Sunscreen features a specific matte-finish tube. | Shiny/Reflective tubes or strong chemical scent. |
Dr.Jart+ Technical Markers
| Color Correction | Cicapair Cream transitions from green to beige instantly. | Remains green, oily, or has a greyish tint. |
Etude House Technical Markers
| SoonJung Seal | Twist-lock caps on the 2x Barrier Cream have a "click" locking mechanism. | Loose caps or missing internal foil seals. |
Haruharu Wonder Technical Markers
| Bottle Design | Black Rice Toner bottle has a specific ergonomic shape and matte finish. | Uniformly cylindrical bottles with low-grade plastic. |
Hera Technical Markers
| Luxury Branding | Signature 'H' logo is etched with high precision on the cap. | Asymmetrical logo print or cheap plastic finish. |
I'm From Technical Markers
| Glass Packaging | Uses heavy, high-quality frosted glass bottles for essences. | Lightweight plastic or thin, non-frosted glass. |
Innisfree Technical Markers
| Packaging Texture | Uses recycled "Green Tea" paper boxes with a distinct fibrous texture. | Smooth, bleached white or yellow-tinted cardstock. |
Isntree Technical Markers
| Eco-Packaging | Uses easy-peel labels for recycling; leaves no residue. | Permanent adhesive labels that tear or leave sticky residue. |
Laneige Technical Markers
| Spatula Design | Lip Sleeping Masks include a specific silicon spatula in a branded pouch. | Missing spatula or cheap plastic applicator. |
Ma:nyo Technical Markers
| Emulsification | Oil turns milky-white instantly upon contact with water. | Remains oily or takes significant friction to emulsify. |
Medicube Technical Markers
| Typography | Zero spelling errors; crisp, clinical font alignment. | Common typos or blurry text. |
Mediheal Technical Markers
| Logo Pressing | Logo is pressed into the mask fabric and becomes visible as it dries. | Plain fabric with no internal branding. |
Missha Technical Markers
| Essence Clarity | First Treatment Essence has a clear, watery consistency with zero cloudiness. | Yellowish tint or viscous, sticky texture. |
Purito Technical Markers
| Recycled Finish | Boxes use 100% recycled paper; texture is rough and kraft-like. | Smooth, glossy laminated cardboard. |
Pyunkang Yul Technical Markers
| Bottle Color | Signature deep cobalt blue glass/plastic with medical-grade labels. | Light blue or transparent tint; labels peel easily. |
Round Lab Technical Markers
| Texture | Essence-like; zero white cast on any skin tone. | Chalky white cast or oily separation. |
Skin1004 Technical Markers
| Formula Color | Madagascar Centella Ampoule has a signature light-golden transparent hue. | Cloudy, brownish, or completely clear. |
Some By Mi Technical Markers
| Validation App | Must feature a holographic QR sticker scannable by 'HiddenTag'. | Missing QR sticker or fails to register. |
Sulwhasoo Technical Markers
| Scent Identity | Subtle, lingering herbal/ginseng aroma. | Strong, cheap floral scent. |
Torriden Technical Markers
| Diving In Blue | Serum has a faint blue tint from Malachite extract (not artificial dye). | Intense neon blue or completely clear. |
VT Cosmetics (Reedle Shot)
| Sensory Tell | Distinct "tingling" sensation upon application. | Smooth lotion feel with zero prickling. |
